Founder, CBMO AI. Building the AI Marketing Collaboration Catalyst. Over 20 years of digital, marketing, cx, and brand experience in Banking, Fintech, IT, Telecom, Ecommerce, Digital, Media & Advertising. I'm working/worked with top-notch corporates and start-ups ie. FAB, Payit, Magnati, PayTabs, Microsoft, Nokia, Ogilvy/IBM, Havas/Dell across multiple geographies in the Middle East, Africa, APAC & India.

Hasan Genç is the founder of Wiseback, a customer experience (CX) platform trusted by leading brands for over eight years. With 25 years of professional experience, including 14 years as a software analyst and in project development, he combines deep technical expertise with strategic vision. Passionate about transforming feedback into business growth, Hasan helps organizations turn customer insights into competitive advantage through AI-driven and human-centered CX solutions.

Rachel Letham is Head of Brand and Communications at The Marketing Society, leading strategic brand development and integrated communications for the global membership organisation. With over 20 years of experience, she combines commercial expertise with creative vision to transform organisations through innovative content strategies while serving as a key member of the Leadership Team.
Alongside her corporate role, Rachel is a certified positive mindset coach, working with global organisations including Google and Target. Drawing from her experience of near-burnout in the fresh produce industry, she helps both individuals and organisations align strategic goals with purposeful vision-setting. Her work demonstrates the power of combining strategic brand thinking with positive mindset techniques to drive organisational success.

Senior Education Consultant | Youth Empowerment Specialist
Myriam Bonami Hunter is a Senior Education Consultant with over 15 years of experience in climate education, sustainability, and global academic partnerships. She specializes in embedding the UN SDGs into education systems, with a particular focus on SDG4 (Quality Education), SDG13 (Climate Action), and SDG17 (Partnerships for the Goals). Through her work with governments, universities, and international organizations, she has advanced climate literacy, youth empowerment, and multi-stakeholder collaboration.
As the founder of MBH Upskilling, Myriam designs programs that bridge academia and the workforce, emphasizing work-integrated learning, job placement, mentorship, and leadership development. She also serves as a philanthropy advisor, securing access to education for marginalized youth and disadvantaged students. With expertise in strategic partnerships, sustainability innovation, and capacity-building, she is committed to equipping the next generation of leaders with the skills and mindset needed to drive sustainable global transformation.

Dr. Muhammad Naeem Khan is a digital marketing strategist and educator with over 15 years of experience. With a PhD in Marketing, he specializes in content marketing and social media, helping brands create impactful, data-driven, and evidence-based campaigns. Known for his focus on delivering high-value outcomes, he bridges marketing theory with real-world application to drive growth and engagement.

Visionary leader with over 15 years of experience across issuing and acquiring payments, banking, and financial services. Widely recognized for spearheading business transformation, driving revenue growth, and fostering operational excellence.
Proven track record in managing profit and loss for over 55% of the Middle East processing business, overseeing a portfolio exceeding AED 1 billion. Demonstrated ability to ensure financial stability while accelerating growth.
Strategic architect of operational transformation and reengineering initiatives across the Middle East and Africa, enabling seamless, unified operations. Successfully led Customer
Experience across all first-level channels, significantly elevating Net Promoter Score (NPS) into the Promoters zone reflecting major gains in customer satisfaction.
Established and embedded industry-leading quality and business excellence frameworks, integrating global best practices to drive continuous improvement, high performance, and business continuity risk mitigation.
Renowned for a dynamic leadership style, innovative mindset, and data-driven decision-making that ensures agility and competitiveness in a rapidly evolving financial landscape.
Future Vision: Dedicated to advancing organizational success through innovation and adaptability. Committed to leading transformative initiatives that position the organization at the forefront of the financial sector, leveraging emerging technologies and data analytics to enhance operational efficiency, elevate customer experience, and drive sustainable growth.

Roberta Cianetti is an experienced senior executive, with a robust background in media and international relations, specializing in business growth, strategic partnerships & client solutions, innovation, communications and social media.
She has crafted and executed high-impact strategies and led diverse, multicultural teams for some of the world's most iconic media brands, reaching billions of consumers with compelling content and messaging. She is also an International Keynote Speaker & Emcee.

Dr. Shahid Bashir is a full-time Professor of Marketing and Analytics at Tecnológico de Monterrey, ranked among the world’s top 25 business schools and top 25 marketing schools. He holds a Ph.D. in Business Administration (Digital Marketing) and brings over a decade of expertise in marketing research, teaching, training, and consulting.

A recognized specialist in Digital and Analytical Marketing, Dr. Bashir has authored nearly 70 publications, including research articles, books, and conference proceedings. His professional background includes leadership roles as Head of Marketing for multinational corporations and academic institutions, where he successfully developed and expanded market networks.

In addition to his academic contributions, Dr. Bashir has designed and delivered numerous seminars and training programs on Marketing Analytics and Digital Marketing for leading training institutes. His extensive experience has enabled him to mentor and train a wide network of marketing professionals, significantly advancing industry capabilities in digital and data-driven marketing.

Junaid heads the Partnerships division of Watania Takaful. Junaid has been part of Takaful industry in UAE since 2008. He is an expert in product structuring, process setup, Marketing and distribution of Insurance/Takaful Products.

Umair Syed is a strategic planning and management professional with over 15 years of experience in Healthcare, Academia and Development Sector. Currently, he is serving as Chief Executive Officer of eShifa SIHT Private Limited, regions’ leader in home healthcare services.

In healthcare spectrum, Mr. Umair has not only served the region's top healthcare organizations at key positions but being a healthcare planning expert also designed and commissioned several hospitals in Pakistan, Middle East and East Africa.

During his tenure in the Development Sector he played a major role in drafting Pakistan’s first entrepre-neurship policy with the help of US Embassy Islamabad and Kauffman Foundation USA during the Global Entrepreneurship Week’s Policy Roundtable Conference in Islamabad. As part of a USAID pro-ject, Mr. Umair also authored Frontier Crime Regulations for previously Federally Administered Tribal Areas now part of Khyber Pakhtunkhwa.

Mr. Umair is a Bain (USA) Certified CX Practitioner and holds a Master’s degree in Business Administration. He is Member of various advisory committees of Universities and Incubation Centers where he is not only playing his part in promoting entrepreneurship amongst the youth but also helping to bridge the gap between academia and the industries/corporate sector.

Founder at Si1icon

Seasoned C-level executive with 13+ years in scaling Web3, iGaming, fintech, and tech startups.

Has led growth at Wirex/COCA, EXMO, Trueplay, Parimatch, and others, launching tokens, building global affiliate programs, and creating GTM strategies that drive rapid user acquisition and long-term retention.

Expertise : Marketing and Growth Strategies,, financial modeling, partnership ecosystems, building the teams and systems that are smart, scalable, and profitable - without burning teams out.

With nearly 20 years in e-commerce and digital innovation, I specialize in driving growth through smart, scalable strategies. My journey spans impactful partnerships across MENA and global logistics networks, online retail, and marketplaces.

I’m passionate about helping brands stay ahead through sustainable e-commerce growth, creative digital strategy, and a results-driven mindset. Alongside my expertise in Product Growth, AI, and FinTech, I focus on bridging technology and business to create meaningful, lasting impact. Recently dived into the world of podcasting, MidLynk with Mehreen.

Jaimesha Patel is the CEO of Creo Global, a marketing and creative-tech agency reshaping how brands grow across the GCC. With a career spanning leadership roles across strategy, digital transformation, and brand building, she specialises in combining creativity, performance, and technology to drive measurable business impact for clients.

Under her leadership, Creo has evolved into a data-driven, AI-enabled agency model, partnering with major Free Zones, government entities, and global brands. She is particularly focused on building scalable operational systems, developing proprietary IP, and elevating industry standards across performance marketing, content, and customer experience.

Jaimesha is known for her clarity, strategic discipline, and belief in shaping agencies that prioritise real impact over visibility. She is also a featured contributor in KPMG’s Middle East Women Leaders Outlook 2025, where she shares her perspective on the future of leadership, innovation, and equity in the region.

She is currently leading Creo’s next phase of international expansion and productisation, with a strong emphasis on AI-powered solutions, design thinking, and building the next generation of marketing talent.